About Us

Diamond Race Cars By Nelson, LLC is powered by a husband‑and‑wife team who bring together decades of financial expertise, hands‑on racing knowledge, and a shared passion for supporting West Virginia’s racing community. James and Kelly launched their business in April 2026, originally operating as Nelson’s Custom Race Shocks before expanding and becoming an authorized Diamond Race Cars dealer. Their combined skillsets allow the dealership to run with precision, professionalism, and a deep understanding of what racers truly need.

  • JAMES NELSON • Owner/CEO

    My name is James Nelson, and racing has been part of my life since I was a kid growing up around the track with my uncle. Modified racing has always been in my blood, and since 2015 I’ve had the privilege of serving as a crew chief — a journey that’s brought four dirt track championships and countless weekends spent doing what I love.

    I’ve always believed in helping racers chase their best performance, and Diamond Race Cars stood out to me because of the way Ryan and Deah built their company: rooted in quality, community, and a winning mindset. Bringing Diamond Race Cars to West Virginia is about giving local racers access to a chassis that’s proven, reliable, and built to win.

    At Diamond Race Cars By Nelson, LLC, racers can expect quick response times, fast turnaround, and affordable, high‑quality chassis designed for real performance. I’m excited to build strong community ties and bring the excellence of Diamond Race Cars to our region.

  • KELLY NELSON • Co-Owner

    Kelly Nelson is the co‑owner and operational backbone of Diamond Race Cars By Nelson, LLC. With 24 years of experience in banking and credit union lending, Kelly brings advanced financial expertise, precise bookkeeping skills, and a deep understanding of compliance to the motorsports industry. Her background as a consumer lending gives her a unique ability to manage business finances, evaluate inventory strategy, maintain accurate records, and ensure the dealership operates with complete transparency and professionalism.

    Kelly oversees business operations, financial planning, inventory management, tax compliance, and customer experience. Her skillset allows Diamond Race Cars By Nelson to run with the same precision and reliability as the race cars they sell. She is dedicated to building a trustworthy, family‑run dealership that supports racers across West Virginia with high‑quality parts, chassis, and customer service.